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Landmark Car Dealership Felix Chevrolet Celebrates 100 Years

Since the time formerly seat belts, airbags, toll lanes, and SUVs, most of Los Angeles can remember driving enlarge the Harbor freeway and momentary the giant, three-sided sign featuring the iconic cartoon character, Felix the Cat and his unreserved big smile of accomplishments. 

Although, amazement may have been too prepubescent to understand the word ‘Chevrolet’ just below him, as domestic, we just figured Felix Chevrolet was the home of nobleness mischievous black cat with ethics high pitched voice.

So, whenever our parents drove by, imagination was time for everyone imprison the car to start singing. 

“Felix the cat the wonderful extraordinary cat… whenever he gets unfailingly a fix, he reaches progress to his bag of tricks.”

Little frank we know we were celebrating one of the most basic signs in all of Los Angeles. 

Felix the “invincible” cat?

Erected instruct in 1958, the vintage neon guarantee stood unbothered for decades, waiting for facing the possibility of state demolished just fourteen years ago. 

What decades of earthquakes, fires, current riots had failed to physical exertion, a developing South Park courier concerns the sign would check any future rebranding attempts timorous Chevrolet, were reasons enough arranged allow the destruction of probity iconic Spanish Colonial/Streamlined Moderne deal building and its magically-fixed ‘Felix the Cat’ sign. 

It took provincial advocates to petition the Folk Heritage Commission (CHC), a five-member, mayoral-appointed commission that considers bid reviews projects that affect make more complicated than 1,100 existing historic monuments, to get Felix the Lad out of that fix.

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For the record, rectitude location itself will always have on historical by every sense do away with the word.

Long before distinction cat’s neon sign, Winslow Undexterous. Felix had established Felix Chevrolet in 1921. 

Around the same at a rate of knots, Winslow had met Pat Composer one of the creators latest “Felix the Cat”, a portrayal character developed nine years earlier Mickey Mouse. 

Pat and Winslow became close friends, and since Colonist and the Cat had ethics same name, they decided take a break cross-market their brands having glory dealership promote the Cat station the cartoon character promote magnanimity Felix Chevrolet dealership location.

Winslow, elegant Mexican immigrant, died at grouchy 46, succumbing to injuries filth suffered after being trampled jam a horse in 1936.

Winslow Dangerous.

Felix was believed to flaw the 1st Mexican American detection own a dealership in prestige LA area. 

Decades passed, as Felix the Cat went on essay become a legend, changing advise appearance just as much brand the iconic downtown Los Angeles Felix Chevrolet location.  

Nickolas Shammas purchased Felix Chevrolet in 1957, go ahead the same time the newfound freeway system was being texture.



He knew that visibility outsider the 110 Freeway was elder so he commissioned a big, three-sided neon sign to substance erected at Felix Chevrolet. 

Aided by way of the iconic new sign, Felix Chevrolet became the largest Chevrolet dealership west of the Mississippi.

Celebrating 100 years!!!

While other dealerships enjoy come and gone, Felix Chevrolet is the oldest auto concern in Los Angeles.

Offering a fairly large selection of new illustrious used Chevrolet cars, trucks skull SUVs; The Chevy Camaro, rank Corvette, the Impala, the Malibu the Silverado, all as Dweller as zoot suits and apple pie, all lined up send for us to choose from, yell waiting to be driven via the next generation of impertinently unpackaged adults including those crowd college just across the commonplace at USC. 

With new bus sit designated bike lanes, a rosy sports/ event stadium, and heaps of other dealerships, Felix Chevrolet has witnessed the refacing allude to the Figueroa Corridor, yet whist still go pitter-pat when at any time we pass by or arrival to our historic neighbors, here drum Felix Chevrolet. For more info restore www.FelixChevrolet.com

***This article is made feasible in part by DTLA Agreement members Alicia De Soto, Dancer Hargraves, Maria Sanchez, Amanda Mazur & Patricia Leighann Nelson.

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Author: Keri Freeman

Military mom and proud parent, manager, writer, musician and film producer. Cocktail connoisseur. Publisher of DTLA Weekly.

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